Kitcheners and Huey

MISSION

Fast growing yet relatively young, Kitcheners Kitchens sought to market itself by focusing on its strong brand values of trust quality, great design and outstanding service.

APPROACH

A credible big name endorsement would help elevate them in the congested home and lifestyle category and we chose Australia’s Number 1 TV Chef, Iain “Huey” Hewitson. He embodies trust and quality, successfully personifying Kitcheners’ brand values. Make A Splash then created a communications campaign revolving around Huey.

RESULTS

Brand recognition and awareness has increased in the wake of Huey’s association. It has led to greater lead generation and conversion into sales of new kitchens, so much so that the 12 months to Jan 2009 saw revenue growth of 126% from the previous corresponding period.